Africell Launches ‘Africell Business’ to Expand Enterprise Digital Solutions in Sierra Leone

Africell Group has launched Africell Business, a new enterprise brand designed to provide advanced connectivity, digital solutions, and tailored services for corporate institutions and small and medium enterprises in Sierra Leone.

The event took place at The Leads Hotel in Aberdeen, Freetown, bringing together senior government officials, private sector leaders, corporate clients, and development partners.

Africell Chief Executive Officer Shadi Gerjawi described Africell Business as a strategic shift from standard telecom services to customized enterprise solutions. He said the initiative involves restructuring internal operations, investing in specialized corporate teams, improving service quality, and deploying secure digital platforms.